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General Systems In The News
Quality Progress Magazine
Features
Dr. AV Feigenbaum’s views on
“The International Growth of Quality”
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| PITTSFIELD,
MA - February 20, 2007 - General Systems Company, Inc. |
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The February 2007 Issue of Quality Progress magazine features an article by Dr. AV Feigenbaum titled, “The International Growth of Quality.”
Demands of the global economy have caused major developments in the growth of quality internationally, creating challenges for companies that hope to succeed. They must embrace a new way of leveraging quality and think about it beyond terms of just eliminating defects. Dr. Feigenbaum states that in today’s international arena it requires that businesses deliver high quality value to customers – quality must become a fundamental, day-to-day operation and provide ongoing strategy.
As a result of these influences and pressures, quality has become a global language for businesses and customers. The article points out
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that fundamental to any business’s competitive strength is how effectively it understands and implements the language of quality. Dr. Feigenbaum stresses that quality is what the customer – not the company – says it is.
The language of quality keeps changing in today’s global marketplace. It recognizes that emphasis on quality leadership – and the factors and initiatives that express it – is the strongest improvement motivator for any organization. Dr. Feigenbaum goes on to enumerate five key process areas on which companies need to be focused to stay competitive. A driving force in the rapidly changing global language of quality is also the power of today’s Internet and Information Technology. Prospective buyers focus on information that ensures not only that products perform properly but also that quality value factors are met; such as, timely delivery, the existence of a maintenance support network, leading edge technology, clearly stated instructions addressing usage, safety and life cycle experience. Today’s buyers also expect that a human face be put on the product, particularly in terms of customer service.
Dr. Feigenbaum states that today’s definition of quality dictates a company to align all aspects of its operations in very specific customer value terms. Company processes must be focused, established, led and maintained to achieve customer value based success. A company that understands and embraces this approach will recognize what this means… leadership in today’s brutally competitive markets depends on systematically leveraging things gone right not only reducing the things gone wrong. Global corporate leaders recognize quality as not only a technical subject but also a fundamental way of managing throughout their companies. Quality has become a basis for guiding, empowering and supporting the constant pursuit of excellence by the employees throughout the company. Most importantly, leadership has recognized the basic principle of global business experience: what makes quality better in any one part of an organization makes quality better in every part of the organization.
Dr. A.V. Feigenbaum is President and CEO of General Systems Company, Inc. (GSC) of Pittsfield, Massachusetts. GSC was founded in 1968 by Dr. Armand V. Feigenbaum and his brother, Dr. Donald S. Feigenbaum to provide Quality Systems and Management Consulting services to corporate leaders in both product and service industries in the US and internationally. For information concerning GSC products and services contact info@gensysco.com .
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