INDUSTRY WEEK
BOOK SHELF
21st Century Leadership
The Power of Management Capital (2003, McGraw-Hill) seems like a title for one of those intense but sometimes substantively suspect specials that PBS stations air during their pledge weeks. Fortunately, it's not. It's the title of a substantively significant book from quality guru Armand V. Feigenbaum and his brother Donald, senior executives at General Systems Co., Inc., in Pittsfield, Mass.
This book is a real world, hands-on guide to managing profit-driving assets, both so-called soft assets (human resources and intellectual property) as well as hard assets.
Ultimately, however, this is a book about leadership. About not becoming overly enamored with any single initiative and particularly about not sticking with it beyond its useful life. Indeed, the Feigenbaums contend the pacesetter companies of the early years of the 21st century are distinguished in part by the quality of their management, a "leadership combination of passion, populism and disciplined responsibility."
--John McClenahen
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